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3710 Rawlins, Suite 1510
Dallas, TX 75219

Virgin Hotels Dallas exterior — Design District ground-up hospitality build

Case Study — Hospitality

VIRGIN HOTELSDALLAS

268 Chambers. Zero Deviation.

A 268-room ground-up hotel for one of the most design-conscious brands in hospitality — delivered to a material palette and brand standard that left no room for interpretation. ENR Award of Merit.

A268-roomground-uphotelforoneofthemostdesign-consciousbrandsinhospitality—deliveredtoamaterialpaletteandbrandstandardthatleftnoroomforinterpretation.ENRAwardofMerit.

Virgin Hotels Dallas at dusk — Design District hospitality

Project Type

Hospitality — Ground-Up

Location

Design District, Dallas, TX

Rooms

268 chambers

Brand

Virgin Hotels

Recognition

ENR Award of Merit

Features

Commons Club, rooftop pool, event spaces

Design Standard

Virgin brand bible — zero deviation

Structure

Ground-up steel and concrete

Design District — Dallas, TX

EVERY DETAIL.EVERY SURFACE.EVERY JOINT.

Hundreds of material submittals. A brand bible that specified everything from grout color to handle geometry. Virgin doesn't build hotels — they build experiences. ANDRES had to match that precision at construction scale.

Virgin Hotels Dallas porte-cochère — Design District entrance

ENR Award of Merit

THE BRANDIS THEBLUEPRINT

Commons Club. Rooftop pool. 268 chambers. Event spaces. Every surface, every joint, every finish — delivered to a standard where "close enough" doesn't exist.

ENR Global Best Projects 2022 Award of Merit — Virgin Hotels Dallas

ENR Global Best Projects — Award of Merit

Design District — Virgin Hotels Dallas

Design District

AMONGGALLERIES ANDSHOWROOMS

The hotel sits in Dallas's creative core. The exterior and public spaces had to meet both Virgin's internal brand standards and the visual expectations of a neighborhood built on design.

Commons Club — Virgin Hotels Dallas

Commons Club

RESTAURANT-GRADE

Restaurant-quality kitchen infrastructure, acoustic isolation, and a finish level that exceeded typical hotel F&B. Built as a standalone restaurant within the hotel structure.

Complexity highlights

Brand Bible Compliance at Scale — Virgin Hotels Dallas construction detail

Brand Bible Compliance at Scale

Virgin Hotels operates with one of the most detailed brand standards in hospitality. Every material, finish, fixture, and spatial proportion had to match the brand bible exactly. ANDRES coordinated with Virgin's design team through hundreds of material submittals where "close enough" wasn't an option.

Commons Club — Restaurant-Quality in a Hotel Shell — Virgin Hotels Dallas construction detail

Commons Club — Restaurant-Quality in a Hotel Shell

The ground-floor Commons Club required restaurant-grade kitchen infrastructure, acoustic isolation, and a design finish level that exceeded typical hotel F&B. ANDRES built it as a standalone restaurant within the hotel structure — separate MEP, separate finishes, separate inspection standards.

Simultaneous Systems Coordination — Virgin Hotels Dallas construction detail

Simultaneous Systems Coordination

A ground-up hotel requires parallel coordination of structural, MEP, low-voltage, fire protection, and specialty systems — all within tight floor-to-floor heights that don't exist in commercial office or residential construction. Virgin's design demanded exposed elements where other hotels hide them behind drywall.

Team continuity

The project manager who delivered Virgin Hotels Dallas had previously completed two ANDRES adaptive reuse projects. That experience with complex finishes and brand-sensitive work translated directly to the precision Virgin's brand bible demanded.

When a brand like Virgin selects a contractor in a new market, they're betting on execution quality. ANDRES's ESOP structure meant the same PM stayed through the entire project — no handoffs, no learning curves, no deviation.

Awards & recognition

  • 2020

    Award of Merit — ENR Texas & Louisiana

Related Projects

The Cabana

Cambria Dallas

The National

YOUR BRAND.
OUR PRECISION.

ANDRES has delivered for Virgin, Aloft, Cambria, and independent operators across Texas. If your hospitality project demands zero deviation from the vision, start here.